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Eighteen-shade line retails for $6.
December 17, 2009
By: TOM BRANNA
Editor
Fashion retailer American Apparel Inc. has entered the beauty category with the launch of an 18-shade nail polish line. The polishes are available exclusively at American Apparel’s 280 stores in 20 countries. (The retailer carries a few third-party personal care brands, such as Dr. Bronner’s Magic Liquid and Smith’s Rosebud lip balm.) “The company, which is well known for its garments’ versatility and use of vibrant colors, felt that American Apparel Nail Lacquer was a natural extension ...
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